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- Annina Pierson
- 26 December 2012
Online video to rob broadcasters in 2013
According to Frost & Sullivan, the boom in online video is expected to rob broadcasters of significant market share in 2013.
This is how it starts; social media is becoming an important discovery channel for new video content and a mobile device a starting point for the viewing experience. Most online consumers have trialed watching TV shows online, but 2013 is set to be the year where consumers turn to online videos in greater numbers.
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- Annina Pierson
- 19 December 2012
Video to be the most influential form of mobile ads
"By the end of 2012 it is estimated that over 100 million smartphone users will consume over 1GB data per month, while the number of mobile-connected devices will exceed the world’s population in 2012, so the potential for brands to engage via mobile video is huge.” said Ramy Yared, MD of Adsmobi.
- Annina Pierson
- 23 November 2012
How to make consumers watch more videos - Tips for Programmers
Consumer behavior is changing; the explosion of social networks and consumer-generated media continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process. A lot of value is put into recommendations - from friends, brands and influencers - as among many, Netflix, has come to realize. As a matter of fact, Netflix has said, that 75% of what their users watch, comes from recommendations.
- Annina Pierson
- 14 November 2012
Mobile video marketers want metrics and standards
The Mobile Marketing Association (MMA) has created a mobile video committee, which includes members from Nielsen Company, Turner Broadcasting and Verizon Wireless. The idea is to review current standards and develop best practices for both advertising and measurement. Everyone in the ad world knows that mobile video is red hot, especially considering that mobile advertising has nearly doubled in the first half of 2012 to $1.2 billion!
- Annina Pierson
- 8 November 2012
Tide engages football fans!
No longer are TV and online campaigns enough to make an impression in the highly competitive Consumer Packaged Goods (CPG) space. Mobile video is becoming an increasingly important tool as a complement to TV and online campaigns to form a truly multichannel approach. The battle for market share is intense.