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- ThirdPresence
- 15 February 2010
[News] The Online Video Landscape in 2010
Rather interesting – long tail sites are delivering more minutes than top 25 sites in US.
"Liz Gannes had an interesting post yesterday, in the wake of the Veoh bankruptcy announcement, with a great chart outlining the huge volume of funding that has flowed to video sites over the years and how that has panned out. As a document, the chart is an excellent indictment of the irrational exuberance — and folly — that attended the monies plowed into a handful of video sites.
But you’d be mistaken if you conflated this with an indictment of the health of online video more generally. For that, a much more accurate picture was provided through recent comScore data on video viewership online. First, the comScore data shows consumption of online video doubled from December 2008 to December 2009. Second, that most viewing of online video (52 percent) takes place in the “long tail” — sites outside the top 25 video destinations."
Source: NewTeeVee