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- ThirdPresence
- 8 February 2010
[News] Mobile TV is dead – long live mobile video
The operators' early aspirations to dominate on the mobile content distribution and services have not been very successful. Apple's iPhone, Google's Android, Nokia's Ovi and the "m dot" sites have captured the momentum for good. For example, mobile video was for a long time offered more or less exclusively through operators' portals, but now that has changed and the brands, video sites, advertisers and media companies are directly offering their content to customers. Off-deck content seems to be the way to go.
"After the years of hype about the great opportunities mobile TV had to offer to the mobile operators it is now safe to rather unceremoniously bury that theory.
...
The mobile industry had a rude awakening when the iPhone began to separate content from carriage. Suddenly all kinds of applications, including video-based ones, became available, independently of the mobile operators. While over the last decade the mobile operators might have been able to develop a hundred or so applications each, after two years iPhone applications have reached the 140,000 mark.
...
This development is a clear indication that mobile TV ‘Mark I’, as developed by the mobile operators, is dead and buried and that the future of this market will be based on the open network principles of the digital media industry."
Source: BuddeBlog
- TV4, TV4 Plus, TV400 och TV4 Fakta sänds live i mobilen - fotbolls-VM först ut: http://bit.ly/d0jRoj
- ThirdPresence & RTL Nederland deliver the market leading mobile phone video catch-up service RTL Gemist: http://tinyurl.com/37u4bc5
- Finally! RT @Sofanatics We will be launching with the Finnish Broadcasting Company, YLE. Read more (Finnish): http://bit.ly/9u1bdt #socialtv
- Researching GPU accelerated video transcoders, cool! Cloud-based solutions (hoopoe..) & "traditional" HW boxes (Elemental Technologies..).
- Red Bull Stratos mobile - m.redbullstratos.com - crazy dude, nice mobile web site and some kick-ass mobile videos ;)
