Blog

• Markus Bäckström
• 12 January 2011

[News] Google’s Chrome Drops Support for H.264

In a highly controversial move, Google has decided to drop support for the h.264 video codec from the Chrome browser.

Instead, Chrome will support the WebM and Theora video codecs.

The reason for making this rather dramatic technology decision is, according to Google, the desire to "focus our investments in those technologies that are developed and licensed based on open web principles."

It will be interesting to see how this decision affects the Android mobile platform and its support for different video codecs.

Remember that on mobile devices a lot of the video decoding takes place in hardware, so a simple software update will not work.

Source: Google Chromium blog

• Markus Bäckström
• 5 January 2011

Monetizing Mobile Video, Part 2

This post is the second part of an article about mobile video monetization (part 1 was published in our blog in October).

In this post, I will focus on monetizing mobile video content by displaying ads together with the actual video content. However, before going into the implementation details a simple business case for ad-funded mobile video is required.

• ThirdPresence
• 23 November 2010

Introducing ThirdPresence Console, the web-based user interface for managing your mobile video assets

We are pleased to introduce the ThirdPresence Console, an easy and flexible mobile video management studio.

The ThirdPresence Console can be accessed using any modern browser at http://console.thirdpresence.com/.

If you are already a ThirdPresence customer, your username and password were sent to you as a part of the sign-up process (username and password are the same as for your FTP account). In case you have problems logging in, please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it (include your account details!) or leave us a ticket in our support web site and we are more than happy to help you to get started with the ThirdPresence Console.

• Markus Bäckström
• 17 November 2010

Windows Phone 7 Goes Live

After months of anticipation, Windows Phone 7 has now been officially launched in the US and in Europe.

Microsoft first announced WP7 at the Mobile World Congress 2010 and according to Microsoft it is now available on 60 carriers in 30 countries. The first device manufacturers to launch WP7 phones include Dell, Samsung, LG and HTC.

In this post, I will shortly summarize the differences between WP7 and earlier Windows Mobile platforms, focusing on the app/browser/video features.

The first important fact is that WP7 is not backward compatible with Windows Mobile 6.5 applications. WP7 application development will be based on Silverlight, XNA, and the .NET Compact Framework 4 only. Also, Adobe has announced that Flash Player 10.1 will be released for WP7 but no release date has been made public yet.

• Markus Bäckström
• 28 October 2010

Monetizing Mobile Video, Part 1

One of the things that our publishers always want to know is how they can monetize the content that they publish using our platform.

In this article, I will try to outline the most common monetization methods and how ThirdPresence can support you as a publisher in making the most money from your content.

Since this is a very broad topic to cover, I have decided to split the article into two parts.

The first part, which you are reading now, is all about pay-per-view monetization, i.e. your viewers will pay money directly to you to see your videos.