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- Annina Pierson
- 28 February 2013
HEVC to ease pressure on global networks?
As online video thrives, The International Telecommunication Union (ITU) has agreed on a new video coding standard designed to ease pressure on global networks. It’s been suggested that video accounts for more than half of bandwidth use, and the United Nations' agency for information and communication technology is confident that the new codec, High Efficiency Video Coding (HEVC) will need only half the bit rate of its predecessor,( ITU-T H.264 / MPEG-4) Advanced Video Coding (AVC). AVC video currently accounts for over four-fifths of all web video.
- Annina Pierson
- 13 February 2013
Applebee’s allures visitors with a mobile video campaign
Applebee’s, a casual dining chain, launched a new line of low-calorie meals with the help of mobile video ads. These ads are running inside the Hulu Plus iPhone application and are part of a bigger multichannel campaign.
The ads are running as 15 second commercial breaks between content in the app. The videos feature images of the Applebee’s menu items and enable users to click on the learn more-button, which brings up Applebee’s mobile site. From there, consumers can check out the new, under 550 calorie menu items.
- Annina Pierson
- 6 February 2013
Internet Video Consumers want free content
Cisco IBSG surveyed over a thousand broadband consumers between ages 13 and 75+ in March 2012, to better understand the consumption of professionally produced online video. As no surprise, the core findings revealed that content remains king.
When asked “What would encourage you to watch/obtain more professionally produced online video?” the two top responses were content-related: “more free video content” and “broader availability/range of video.” These consumers prefer free content over more content, therefore, greater availability of fee-based content would increase consumption for only 23 percent of consumers where as more free content would impact 46 percent. At the same time, consumers are realistic; they know that not all of their preferred content will be available for free.
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- Annina Pierson
- 23 January 2013
Why artists need to look beyond YouTube
YouTube is the best way to find new music for free. Yet while it is great for music lovers, how good is it for artists? Here are some facts: YouTube has quickly transformed into Generation Y’s MTV. Nine of the ten most viewed videos are music videos.
This is also what’s great about YouTube: it has the most unique monthly viewers as well as the most engaged viewers, according to comScore. You can find just about any song within seconds and it is perfect for users to create and share playlists. But how are Hip Hop artists leveraging other online video platforms, or are they at all?
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- Annina Pierson
- 18 January 2013
Facebook to launch expanding auto play video ads
According to AdAge, auto play videos may be coming to Facebook’s newsfeed. The social network is rumored to be amping up its video ads by adding in auto play, audience targeting, and video expansion.
These video ads are to hit the desktop version of the social network first, then to be rolled out to mobile. The ads will most likely play 15 seconds, could be targeted to certain users, and may even have an auto-audio function. On the desktop version, the ads are expected to get users' attention by expanding out of the site's news feed into the left and right columns.